Flavortown - It Hit Different

Problem: Get people to talk about the flavor, not just taste it.

Insight: People conceptualize abstract claims better when their grounded in visuals. So, let’s show them flavor that hits different.

Core Idea: Show the literal impact of Guy Fieri’s Flavortown lineup through an in-your-face, jaw-dropping interpretation of “that smacks”.

AD: Laura Schults / Copywriters: Joe Cutuli, Tara Thompson / ACD: David Acosta / Creative Leads: James Hough, Tom Sebanc / Video Editor: Vann Fulfs

AMP