The Opportunity: People don’t view Maruchan as a premium brand, but they do view it as a cheap one.
The Insight: People want to save money during the holidays, but also want to give meaningful gifts
The Organic Social Campaign: Create a lo-fi, social-forward series of giveaways that leverage the main selling point of Maruchan and position the brand as a gift worth giving during the holidays.
Results: 8.7% engagement increase, totaled 356 entries, 4% increase in followers, and overall mentions spike of 22%. Inspired the Maruchan Makers program.
My Role: Oversaw creative process and ideation, led art and copy direction, and presented weekly internally as well as to clients.
Concept collaboration: Izzy Ciano
Maruchan — We’re Cheap
Staying culturally relevant by turning Marty into a swifty.
AD: Kelli Mosher
Amp
and turning Chapelle into ramen.
AD: Samantha Fair
Casually making digital imaging systems sound light-hearted and fun. How’d I do?
Klunk and Millan Advertising
I think every ad professional needs THE LINK Trail Network in their lives.
Klunk and Millan Advertising
As a Sicilian Italian, it was hard to write for this client without my mouth watering.
Klunk & Millan Advertising